Information is only as effective as how it is conveyed. Vision is only as inspiring as how it lives in your audience. Your speaking is only as meaningful as your ability to make it land in the heart & mind of your listeners.
Your communication drives your results.
There are 5 Archetypes of Effective Speakers and Leaders™. Each Archetype represents a different aspect of your abilities, and has its own value and
purpose; and each Archetype calls forth its own unique set of responses from the people around you. While the most effective speakers
and leaders display all of the Archetypes in abundance, a majority of professionals rely primarily on only 1 or 2 of them. The good
news is that while it’s human nature to tend toward just a few of the Archetypes, we all possess every one of them. As you learn
to identify the primary Archetypes you’ve been displaying to the world, you gain the ability to draw on each Archetype at
will, and learn which ones you can count on to make the biggest difference in the situation at hand.