Information is only as effective
as how well it is conveyed.
Vision is only as inspiring as how it lives in your audience.
Your speaking is only as meaningful as your ability to make it land in the heart & mind of your listeners.
Your communication drives your results.
MAKE IT YOUR BEST.
To Be a Leader in Today's Markets
There are 3 ways you must reach your audience: the heart, the mind, the subconscious mind.
Without all 3 elements, it's almost impossible to win. But with all 3, it's almost impossible not to.
Trying to impact your audience without understanding how they are processing your information is like trying to use a pair of scissors with one blade missing.
It doesn't work.
Which Speaker/Leader Archetype Are You?
There are 5 Archetypes of Effective Speakers and Leaders™. Each Archetype represents a different aspect of your abilities and has its own value and purpose, and each Archetype calls forth its own unique set of responses from the people around you.
While the most effective speakers and leaders display all the Archetypes in abundance, a majority of professionals rely primarily on only 1 or 2 of them.
The good news is that while it’s human nature to lean toward just a few of the Archetypes, we all possess every one of them. As you learn to identify the primary Archetypes you’ve been displaying to the world, you gain the ability to draw on each Archetype at will and learn which ones you can count on to make the biggest difference in the situation at hand.