

Executive Coaching
Where Vision Meets Voice
Executive Presence
Human beings are wired to form impressions in an instant. This means that before you shake hands, speak your first word, or take your seat at the table, your audience’s subconscious has already processed up to 10 trillion chemical reactions—creating a filter through which they see you. Executive presence encompasses a professional’s demeanor, communication style, and ability to command a room. It’s all of these qualities and more. While the quality of your work is critical to how you’re perceived inside and outside of your organization, intangibles are just as important: your persona, listening skills, speaking style, how you handle challenges, and your ability to inspire confidence. These subtle elements leave a lasting impression, shaping your professional relationships and career trajectory. This training will elevate your executive presence in key areas, including: ∙ Increasing the trust and confidence of those around you ∙ Carrying yourself with poise and gravitas ∙ Motivational skills ∙ Uniting a team around a mission and core values ∙ Navigating difficult or tense situations ∙ Building presence and charisma in meetings and onstage ∙ Authentically highlighting your best qualities while staying true to yourself ∙ Improving relationship dynamics ∙ Leadership etiquette ∙ Personal styling and wardrobe (if applicable)

Persuasive Speaking
To persuade an audience, most speakers rely primarily on one tool: logic. While presenting your case clearly and adding value is essential, it’s only half the story. Neuroscience unequivocally demonstrates that all decisions are also made in the emotional centers of the subconscious brain. Ignoring this is like trying to drive a car with only one gear—it could be dangerous to your cause. This training examines both the conscious and subconscious drivers of decision-making, revealing how your audience is likely to process information and react. Beyond features, benefits, and traditional methods of building a case, you’ll learn to address the deeper questions, concerns, and needs that drive how your audience thinks, feels, and acts. This approach dramatically increases your ability to connect, share your story, build trust, and inspire action. You’ll learn to: ∙ Build trust quickly in new relationships while presenting your case ∙ Understand seven decision-drivers in the subconscious brain ∙ Recognize the crucial role of pleasure and fear in decision-making ∙ Use sensory elements to influence decisions to your advantage ∙ Navigate the four stages of audience information processing ∙ Use specific words and phrases to create your desired impact ∙ Answer the five essential questions of the audience’s subconscious ∙ Apply case studies and examples for real-world understanding ∙ Develop a persuasion mindset—balancing passion without hard-selling or anxiety

Building Your Brand
Your personal brand is how people see you, think of you, feel about you, and make decisions that could shape your future. Whether you are an executive seeking promotion, an entrepreneur, social media personality, or a public figure, your personal brand helps determine how you fulfill your goals and ambitions. The Five Archetypes of an Effective Leader™ each represent unique strengths, each with its own value and purpose, and each eliciting distinct responses from those around you. While top leaders demonstrate all five archetypes, most people naturally lean on one or two. Fortunately, we all possess each archetype. In the Personal Branding Program, you’ll identify the primary archetypes you project and gain the ability to activate each one as needed to make the biggest difference in any situation. Through this model and other proven methods, this program will help you define and shape your brand, providing strategies to authentically present yourself in both large and small settings. This includes: ∙ Developing a tailored messaging strategy for all types of communication ∙ Communication techniques that enhance your brand presence ∙ Key words and phrases to reinforce your brand ∙ Productive responses to critical questions and interactions ∙ Showcasing your achievements gracefully ∙ Addressing concerns and challenges effectively ∙ Effective body language and vocal presence ∙ Styling and wardrobe guidance (if applicable)

Mentoring Men, Mentoring Women
An all-time favorite, variations of this program have become essential prerequisites for management and leadership in many organizations. Workplace equality isn’t just a value to strive for; it’s a life-sustaining necessity. While continuous progress is being made, grey areas remain where men, women, top executives, and HR professionals still feel uncertain—even vulnerable. Though there is no room for disrespectful behavior in the workplace, misunderstandings do happen, often through no one’s fault. Yet, they leave lasting damage in their wake. Understanding what drives these communication “landmines” is essential to preventing them before they start—or addressing them as soon as they arise. It starts with clarity and insight. This program can address any or all of the following audiences and concerns: ∙ Fundamental differences in male and female communication ∙ How men and women unknowingly disempower each other ∙ Blind spots in communication between genders ∙ How to defuse tense misunderstandings SPECIFICALLY FOR MEN ∙ Phrases that convey respect and clear intentions to female colleagues ∙ Best practices to avoid misunderstandings ∙ Clarifying “grey areas” in communication and behavior SPECIFICALLY FOR WOMEN ∙ Simple, effective ways to voice discomfort without the fear of causing discord ∙ Techniques for disagreeing while empowering others ∙ Strategies for setting boundaries with “higher-ups” ∙ Overcoming hesitation to speak up ∙ Phrases that deter inappropriate behavior and address it immediately ∙ Body language and gestures that set boundaries without appearing confrontational FOR LEADERS AND HR PROFESSIONALS ∙ Recognizing when people feel uncomfortable but are reluctant to speak up ∙ Questions to ask in sensitive situations ∙ Best practices for coaching both men and women on each other’s communication needs

Motivating Your Team
When you set the direction as a leader, why do some people rally behind your vision while others hold back or disengage? What sparks genuine commitment in some, while others remain indifferent? Motivation goes far beyond the typical carrot-and-stick paradigm. Current techniques used by most executives are a good starting point—but they’re not enough. This training, grounded in behavioral science, neuroscience, and years of real-world success, reveals exactly what inspires people to care more, do more, forgive missteps, and go the extra mile. What you’ll gain: ∙ Insight into what truly drives people to excel ∙ Proven techniques to overcome resistance ∙ Specific words and phrases to create connection and alignment ∙ Strategies to bring out the best in your team and create sustained enthusiasm ∙ Best practices that lead teams to consistent, engaged action

Career Advancement
When you're navigating a transition—whether preparing for a C-level role, making partner, or seeking new opportunities—one of the biggest and most daunting challenges is the interview process. Many leaders find themselves wondering: How do you condense a lifetime of experience into just an hour? How do you answer questions about your track record and vision for the future? And, perhaps most importantly, how do you stand out from the competition? This coaching program guides you through these moments—simulating real-life interview scenarios—using insights and tips directly from CEOs, board members, HR directors, and other top decision-makers across industries. Here’s what you’ll gain in this program: ∙ Practice real interview scenarios to gain finesse and ease in answering a broad range of questions ∙ Build experience and confidence so the process feels familiar, not intimidating ∙ Identify weak spots in your presentation, fortifying yourself with stronger messaging and talk points ∙ Expert word-crafting to highlight your strengths and achievements ∙ Handle tough questions with poise, integrating your core strengths and personal brand With this coaching, you’ll walk into interviews with greater confidence, leaving a powerful and positive impression that lasts.
