Programs are available in-person and virtually.
Media Training
Media Interviews
Project authenticity, relatability and make your message land. Whether you're in a television studio, your office, or on the steps of a landmark building, you have only 3-5 minutes to determine the next phase of your future. Learn to make the most of this time while building and protecting your personal brand. Trainings include: ∙Avoiding the biggest mistakes and traps ∙Staying on message without appearing to evade the question ∙Soundbites that pop ∙Responding to tough questions ∙Handling multiple-anchor interviews ∙Body language for on-camera appearances ∙Turning challenging situations to your advantage
Podcasts
Appearing on a podcast is much more than casually answering questions and hoping for a good outcome. Success requires a strategic approach, pre-planned messages, and artful stories. Learn to get your message across clearly and concisely, using storytelling to compel your audience and make an unforgettable impression. Learn the following: ∙The art and science of storytelling ∙Specific words and phrases to create excitement ∙Selling yourself or your brand without overdoing it ∙How to give clear, concise answers that leave your listeners wanting more ∙The use of consistent thematic elements across a variety of topics
Social Media Videos
Exude confidence, poise and learn to enjoy being on camera. (Yes, it's possible.) You will craft polished, informative and appealing videos that put you in your best light. This can include scriptwriting, message development, branding and on-camera delivery. It will include: ∙Best practices for sound, lighting, background, and camera-framing ∙Looking your best on camera ∙On-camera body language and vocal techniques ∙Delivery technique ∙Ways to offer enough information to add value but leave people wanting more ∙Standing out in your market
Crisis Communication
Effective crisis management in the new media age is defined not only by your message but by the speed with which you deliver it--and even more importantly--the degree of authenticity and responsibility conveyed. A single misstep in the moments following a crisis can prolong and deepen the cycle, costing companies millions of dollars and leaving permanent stains on your brand. In short, some crises are inevitable, but how you respond determines your success or failure. That is why being prepared is one of the best investments you can make in your company’s future. This program plays a crucial role in your overall process and procedures to navigate the rocky waters of crisis communications and ensure a smooth, coordinated response in the following areas: ∙Specific do’s and don’ts for on-camera communications ∙Training and messaging for addressing stakeholders, employees and partners ∙Cohesiveness between leadership messaging, behavior and communication style ∙Minimizing media leaks ∙Conveying caring, responsibility and transparency ∙Reputation repair
