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Effective crisis management in the new media age is defined not only by your message, but by the speed with which you deliver it - and even more importantly - the degree of authenticity and responsibility that is conveyed. A single misstep in the moments following a crisis can prolong and deepen the crisis, costing companies millions of dollars in fees and opportunity loss, and leaving permanent stains on your brand. In short, many crisis are inevitable, but the way you respond can determine your success or failure. This is why being prepared is one of the best investments you can make in your company’s future.
This program helps you navigate the rocky waters of crisis communications in the following areas:
Setting up processes and procedures ahead of time to ensure a smooth, coordinated response in the event of a crisis
Specific do’s and don’ts for on-camera communications
Training and messaging for addressing stakeholders, employees and partners
Minimizing media leaks
Conveying caring, responsibility and transparency